Oct
24
2:00pm 2:00pm

Selling Online

Selling online opens up a world’s worth of customers. But you also face a world’s worth of competition. Learn how to harness the convenience, broader customer base, and lower overhead costs while preparing for increased competition, lower visibility, and logistical challenges. We will go cover selling on your own website and selling on third party websites.

Led by Sami Postma, Program Director, Island County Economic Development Council (EDC).

Admission is free; pre-registration is strongly encouraged. Please email marian@goosefoot.org or call 360-321-4145 to register. Thank you!

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Nov
4
10:00am10:00am

Introduction to Food Licensing Requirements & Costs

You've got a great food product you want to sell, now what?

  • Learn about the licenses and permits you'll need to get your food business going.
  • Get an idea of the expenses you'll incur before you even set foot into a commercial kitchen.
  • Learn about the resources available through Whidbey Island Local Lending (WILL) and Island County Economic Development (ICED).
  • Learn more about Goosefoot's vision for a licensed incubator commercial kitchen and help make it a reality!

Admission is free; pre-registration is strongly encouraged. Please email marian@goosefoot.org or call 360-321-4145 to register. Thank you!

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Nov
6
6:00pm 6:00pm

How to Start a Business

Increase your chances of starting a successful business. In this workshop you will learn why business planning is important and receive an overview of critical things to consider before you ever apply for a business license, such as:

  • Where is the business going?
  • What’s the “heart” of the business?
  • Do you have customers?
  • Where do people spend their money?
  • Where can you build a no-cost direct mail list? 
    And more…

Led by Ron Nelson, Executive Director, Island County Economic Development Council

Free; RSVPs encouraged to marian@goosefoot.org or (360) 321-4145.

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Nov
7
1:00pm 1:00pm

Facebook (Advanced)

Learn how to put Facebook to work for your business. Tabs with additional information, ads and promoted posts, optimizing your posts, using analytics, and more! This two-hour course will focus in on how businesses can get the most bang for their buck from Facebook.

Note: This workshop is for those who already have business page and want to maximize its use or who are adept at managing a personal page and want to expand into a page for their business.

Led by Sami Postma, Program Director, Island County Economic Development Council (EDC).

Admission is free; pre-registration is strongly encouraged. Please email marian@goosefoot.org or call 360-321-4145 to register. Thank you!

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Nov
13
6:00pm 6:00pm

Building a Marketing Plan

Increase the effectiveness of your marketing by laying out a plan with goals, a schedule, and measures of success. In this workshop, you will learn why having a marketing plan is important, and why you should stay on track to save money and be more effective.

Led by Sami Postma, Program Director, Island County Economic Development Council

Free; RSVPs encouraged to marian@goosefoot.org or (360) 321-4145. Sponsored by Goosefoot.

View Event →
Dec
4
6:00pm 6:00pm

How to Start a Business

Increase your chances of starting a successful business. In this workshop you will learn why business planning is important and receive an overview of critical things to consider before you ever apply for a business license, such as:

  • Where is the business going?
  • What’s the “heart” of the business?
  • Do you have customers?
  • Where do people spend their money?
  • Where can you build a no-cost direct mail list? 
    And more…

Led by Ron Nelson, Executive Director, Island County Economic Development Council

Free; RSVPs encouraged to marian@goosefoot.org or (360) 321-4145.

View Event →
Dec
11
6:00pm 6:00pm

Building a Marketing Plan

Increase the effectiveness of your marketing by laying out a plan with goals, a schedule, and measures of success. In this workshop, you will learn why having a marketing plan is important, and why you should stay on track to save money and be more effective.

Led by Sami Postma, Program Director, Island County Economic Development Council

Free; RSVPs encouraged to marian@goosefoot.org or (360) 321-4145. Sponsored by Goosefoot.

View Event →

Oct
18
6:00pm 6:00pm

CANCELLED! Introduction to Food Business Licensing Requirement & Costs

You've got a great food product you want to sell, now what?

  • Learn about the licenses and permits you'll need to get your food business going.
  • Get an idea of the expenses you'll incur before you even set foot into a commercial kitchen.
  • Learn about the resources available through Whidbey Island Local Lending (WILL)
  • Learn more about Goosefoot's vision for a licensed incubator commercial kitchen and help make it a reality!

Admission is free; pre-registration is strongly encouraged. Please email marian@goosefoot.org or call 360-321-4145 to register. Thank you! Sponsored by Goosefoot.

View Event →
Oct
17
1:00pm 1:00pm

Websites: How to Get Started

Websites are a necessity for many businesses, but some have terribly outdated sites or none at all. With the tools and technology that exist today, websites have never been easier! In this two-hour class, we will go over the biggest website design tools (WordPress, Squarespace, Weebly, Shopify, etc.), some basic design guidelines, and search engine optimization (ranking higher on Google).

Led by Sami Postma, Program Director, Island County Economic Development Council (EDC).

Admission is free; pre-registration is strongly encouraged. Please email marian@goosefoot.org or call 360-321-4145 to register. Thank you!

View Event →
Oct
16
6:00pm 6:00pm

CANCELLED! Building a Marketing Plan

Increase the effectiveness of your marketing by laying out a plan with goals, a schedule, and measures of success. In this workshop, you will learn why having a marketing plan is important, and why you should stay on track to save money and be more effective.

Led by Sami Postma, Program Director, Island County Economic Development Council

Free; RSVPs encouraged to marian@goosefoot.org or (360) 321-4145. Sponsored by Goosefoot.

View Event →
Oct
13
2:00pm 2:00pm

Introduction to Food Business Licensing Requirements & Costs

You've got a great food product you want to sell, now what?

  • Learn about the licenses and permits you'll need to get your food business going.
  • Get an idea of the expenses you'll incur before you even set foot into a commercial kitchen.
  • Learn about the resources available through Whidbey Island Local Lending (WILL)
  • Learn more about Goosefoot's vision for a licensed incubator commercial kitchen and help make it a reality!

Admission is free; pre-registration is strongly encouraged. Please email marian@goosefoot.org or call 360-321-4145 to register. Thank you! Sponsored by Goosefoot.

View Event →
Oct
12
6:00pm 6:00pm

Selling Online

Selling online opens up a world’s worth of customers. But you also face a world’s worth of competition. Learn how to harness the convenience, broader customer base, and lower overhead costs while preparing for increased competition, lower visibility, and logistical challenges. We will go cover selling on your own website and selling on third party websites.

Led by Sami Postma, Program Director, Island County Economic Development Council

Free; RSVPs encouraged to marian@goosefoot.org or (360) 321-4145.

View Event →
Oct
11
6:00pm 6:00pm

Facebook (Advanced)

Learn how to put Facebook to work for your business. Tabs with additional information, ads and promoted posts, optimizing your posts, using analytics, and more! This two-hour course will focus in on how businesses can get the most bang for their buck from Facebook.

Note: This workshop is for those who already have business page and want to maximize its use or who are adept at managing a personal page and want to expand into a page for their business.

Led by Sami Postma, Program Director, Island County Economic Development Council

Free; RSVPs encouraged to marian@goosefoot.org or (360) 321-4145. Sponsored by Goosefoot.

View Event →
Oct
2
6:00pm 6:00pm

How to Start a Business

Increase your chances of starting a successful business. In this workshop you will learn why business planning is important and receive an overview of critical things to consider before you ever apply for a business license, such as:

  • Where is the business going?
  • What’s the “heart” of the business?
  • Do you have customers?
  • Where do people spend their money?
  • Where can you build a no-cost direct mail list? 
    And more…

Led by Ron Nelson, Executive Director, Island County Economic Development Council

Free; RSVPs encouraged to marian@goosefoot.org or (360) 321-4145. Sponsored by Goosefoot.

View Event →
Sep
27
6:00pm 6:00pm

Websites: How to Get Started

Websites are a necessity for many businesses, but some have terribly outdated sites or none at all. With the tools and technology that exist today, websites have never been easier! In this two-hour class, we will go over the biggest website design tools (WordPress, Squarespace, Weebly, Shopify, etc.), some basic design guidelines, and search engine optimization (ranking higher on Google).

Led by Sami Postma, Program Director, Island County Economic Development Council (EDC).

Admission is free; pre-registration is strongly encouraged. Please email marian@goosefoot.org or call 360-321-4145 to register. Thank you!

View Event →
Jun
27
6:00pm 6:00pm

Pricing Your Product

What you’re selling is worth every penny!  The question is, how many pennies?  In this workshop we will examine pricing strategies that maximize your value and income. We will explore these and other questions on our journey.
 
How do my customers perceive my product or service, in terms of price and value?
 
How do my prices compare with my competitors?
 
What is my cost-per-unit? Did I capture it all?

Led by Tony Salas, Certified Business Advisor, Small Business Development Center, Mt. Vernon, WA

Admission is free; pre-registration is strongly encouraged. Please email marian@goosefoot.org or call 360-321-4145 to register. Thank you! Sponsored by Goosefoot.

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Jun
21
6:00pm 6:00pm

Facebook & Instagram

Facebook and Instagram are some of the top social media sites on the market in terms of users. But how do you tap into those markets to work for your business?

Learn how to navigate the ad system, the differences in attracting users, and some creative applications to make these tools work for your business.

Led by Sami Postma, Program Director, Island County Economic Development Council

Free; RSVPs encouraged to marian@goosefoot.org or (360) 321-4145. Sponsored by Goosefoot.

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May
23
6:00pm 6:00pm

Business Feasibility: Can Your Dream Become Reality?

One of the most important steps for an entrepreneur in starting their new business is to assess the feasibility of their idea, to minimize risks, and to increase their business's potential for success.  The course will cover the steps necessary to assess the market, manage risk, determine economic and technological feasibility, and to ensure greater success for a startup or business expansion.

This workshop will be led by Tony Salas, a Certified Business Advisor with the the Small Business Development Center (SBDC) in Mt. Vernon, and a management consultant for over a decade. 

Admission is free; pre-registration is strongly encouraged. Please email marian@goosefoot.org or call 360-321-4145 to register. Thank you! Sponsored by Goosefoot.

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May
17
6:00pm 6:00pm

Introduction to Social Media

A general introduction to social media that will help you understand the right tools for you!

Social media is meant to be a fun and interactive tool, but for many it gets quickly overwhelming. From Facebook to Instagram to Twitter to YouTube and more, how do you choose which to use? How do you make them work for you? How do you know if you should take a step away?

Led by Sami Postma, Program Director, Island County Economic Development Council

Free; RSVPs encouraged to marian@goosefoot.org or (360) 321-4145. Sponsored by Goosefoot.

View Event →
May
16
10:00am10:00am

Introduction to Food Business Licensing Requirements & Costs

You've got a great food product you want to sell, now what?

  • Learn about the licenses and permits you'll need to get your food business going.
  • Get an idea of the expenses you'll incur before you even set foot into a commercial kitchen.
  • Learn about the resources available through Whidbey Island Local Lending (WILL)
  • Learn more about Goosefoot's vision for a licensed incubator commercial kitchen and help make it a reality!

Admission is free; pre-registration is strongly encouraged. Please email marian@goosefoot.org or call 360-321-4145 to register. Thank you! Sponsored by Goosefoot.

View Event →
Apr
29
10:00am10:00am

Social Media Mega-Class

Get a crash course on how to use social media for your business.

Social media is meant to be a fun and interactive tool, but for many it gets quickly overwhelming. From Facebook to Instagram to Twitter to YouTube and more, how do you choose which to use? How do you make them work for you? How do you know if you should take a step away?

We'll look into how a small business can put them to the best use, how you can tell your story and connect with potential customers through a successful strategy, and how to use them to supplement your existing business.

NOTE: This class repeats the information offered in the three individual workshops offered previously: "Introduction to Social Media," "Facebook & Instagram," and "YouTube, Twitter, & More."

Led by Sami Postma, Program Director, Island County Economic Development Council

Free; 5 person minimum, so please register to info@goosefoot.org or (360) 321-4145. Feel free to bring snacks/beverages to class.

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Apr
25
5:30pm 5:30pm

Planning and Financing Your Business

Learn how to develop your business plan and secure financing in this hands-on workshop. 

A three and a half hour odyssey of what it takes to start and maintain a high performing business.  From financing to licensing to business plans, this is a must do for anyone who has recently started or is considering to launch a business.

Led by Tony Salas, Certified Business Advisor, Small Business Development Center, Mt. Vernon, WA

Admission is free; pre-registration is strongly encouraged. Please email marian@goosefoot.org or call 360-321-4145 to register. Thank you!

View Event →
Feb
21
5:30pm 5:30pm

Planning & Financing Your Business

Learn how to develop your business plan and secure financing in this hands-on workshop. 

A three and a half hour odyssey of what it takes to start and maintain a high performing business.  From financing to licensing to business plans, this is a must do for anyone who has recently started or is considering to launch a business.

Led by Tony Salas, Certified Business Advisor, Small Business Development Center, Mt. Vernon, WA

Admission is free; pre-registration is strongly encouraged. Please email marian@goosefoot.org or call 360-321-4145 to register. Thank you!

View Event →
Jun
13
to Jun 14

Food Entrepreneurship: A to Z

CANCELLED!  WE MAY OFFER THIS WORKSHOP IN THE FALL. PLEASE EMAIL MARIAN@GOOSEFOOT.ORG IF YOU WANT NOTIFICATION.

Please join us for a comprehensive workshop featuring Sarah Masoni of Oregon State University’s Food Innovation Center.  The workshop will feature tons of information about becoming a food entrepreneur and some of the requirements to get your food idea ready for market. 

Some of the topics to be covered are:  

  • Overview of Market Niches (Industrial, Food Service, Retail, Consumer-Direct)
  • Processing options (commercial kitchen, shared use kitchen, co-packer)
  • Converting recipes from small to large amounts
  • Pricing – How to price products to be sustainable & profitable
  • Packaging & labeling
  • Food Vocabulary
  • Regulations & Laws
  • Shelf-life/food safety
  • Marketing strateg ies –  (market research, PR, social media).

Sarah regularly works with food entrepreneurs to help them determine their next steps for success and launch in Portland Oregon, where many successful food start-ups have their roots. Sarah is a Senior Faculty Research Assistant and Food and Process Development Team Manager at the Oregon State University Food Innovation Center Experiment Station.

Monday, June 13, 1 - 5 pm and Tuesday, June 14, 8:30 am - 1 pm
Location:  Historic Sears House, Bayview Corner, South Whidbey Island

Registration is required.
$45; includes lunch on Tuesday.
Register by May 23 and pay only $35!

Send check, made payable to Goosefoot, to:
Food Workshop
PO Box 114
Langley, WA98260

Questions?  Contact marian@goosefoot.org or call 360-321-4145.

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